There aren’t many things bigger in the world of business than brand recognition. We don’t even have to say the name McDonald’s to get you to know who we’re talking about. We could simply say Big Mac or show you the Golden Arches and the fast food chain would immediately pop into your head.

Coming up with a logo for your brand is incredibly important when you start your business as well. It has to stand out, as well as stand the test of time. From fashion to music, technology to toys, it’s every company’s goal. The Nike Swoosh and the Rolling Stones’ tongue logos are both shining examples of outstanding branding.

How companies come up with these logos for their brands is often times a mystery. Sometimes it’s as simple as aesthetics, but other times they get much deeper with their meanings. This article is all about delving into what makes some of the most iconic logos special and different from the rest…

Check out 10 true stories behind the most famous logos on the next page…