After receiving plenty of tweets for calling them out for their “non-response” response, H&M issued an apology late Monday morning:

“We sincerely apologize for offending people with this image of a printed hooded top.

“The image has been removed from all online channels and the product will not be for sale in the United States.

“We believe in diversity and inclusion in all that we do and will be reviewing all our internal policies accordingly to avoid any future issues.”

However, the sweatshirt is still for sale in the U.K. for £7.99.

Sadly, this isn’t the first time H&M is being accused of racial undertones.

When the clothing company opened their first store in South Africa in 2015, a Twitter user noticed that there weren’t any black models in the campaign, despite South Africa having a population that is over 75-percent black.

It’s a simple request that you would assume would prompt a response of “We apologize for any oversight,” (not like that’s a great apology at all, but at least it’s something that admits guilt) she got a runaround which ultimately ended with the company sending out the following:

Yup. They went there. They wanted to “convey a positive feeling” by using the selected models for the South African grand opening campaign.


Will you shop at H&M anymore? Why or why not?

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